We know that it takes serious work before a business can become a leader in the industry so we have conducted a SWOT (Strength, Weakness, Opportunities, Threat) analysis to draft a strategy that will not only allow us to compete favorably with our competitors in the marketplace but also ensure that our business stands out and is unique from that of our competitors.
In carrying out a SWOT analysis on our mushroom business, we intend to look internally at our strengths and weaknesses and externally at the opportunities and threats that are available to us here in Indiana.
Below is a of the SWOT analysis that was conducted on behalf of The Carman Farm.
- Strengths
The strength of our business lies in the fact that we are growing rare culinary mushrooms that are not readily available in mid-west Indiana. We will reach a wide number of customers here in mid-west Indiana and Eastern Illinois. We have a sizeable mushroom farm that will meet the demands of our customers and have structures in place to meet increasing demands. We also have the means to easily expand within our current location.
While offering fresh and processed mushrooms to our various customers, we will also offer training to hobbyist mushroom farmers as well as consultancy services. We have carefully chosen and optimized our channels of distribution, so that our mushrooms can conveniently reach all our customers.
Because we know how important customers are to a business, we will offer high-quality customer service to address any customer needs by promptly tending to requests, enquiries and orders and promptly resolving any complaints.
We have developed a unique NFT experience for our customers that allows them to utilize and become familiar with new technology while transacting with The Carman Farm. Non-fungible tokens will play a big part in our marketing strategy, which may allow us to target younger potential customers.
- Weaknesses
The mushroom business isn’t new, which means that there are other established mushroom businesses in Indiana. While this might be termed a weakness, the nearest competitor is over an hour away, which leaves a large portion of Western Indiana available. We also have strategies in place to ensure we create the right awareness for potential customers, and we ensure our mushrooms are of the highest quality. We believe this will effectively combat any other competition. We also plan to offer specialty culinary mushrooms that many competitors do not cultivate.
- Opportunities
Because mushrooms are a healthy meal for everyone, there are loads of opportunities that abound in this field, from those who are looking to start this business and need guidance. Also, because we are always on the lookout for new innovations and technologies in this field, we are the perfect consultants for those who are new in the business and are looking for better ways to grow. Mushrooms are now widely used for medicinal purposes such as tinctures, powders, and food additives. The expanded uses for fungi present numerous future opportunities for growth.
- Threats
Every business must address new threats now and then and we acknowledge that we are going to face threats likely in the arrival of competitors near our location. The threat brought by this action can be curbed as we have strategies in place to expand our offerings as we grow.